Purpose

1. Expanding the area throughout the district by creating a super zone in at least 1000 hectares including the specialized areas of cool fruits and apples.

2. Increase competitiveness by increasing exportable apple production and value.

3. Developing apple farming and business as a respectable and profitable business and creating employment opportunities.

4. Emphasis on market-oriented production by enhancing the professional capacity of agricultural cooperative groups, private entrepreneurs and stakeholders involved in apple cultivation.

5. Ensuring effective service delivery through functional coordination between multi-stakeholder agencies.